Promotional & Brand Marketing
Turn your products into a game your customers keep.
PairPops turns your products, catalog, equipment, locations or brand assets into a custom matching card game — built for giveaways, product launches, trade shows and customer campaigns.
We'll show you what your brand could look like as a PairPops game.
Every card is different. Every pair shares exactly one match.
Each disc is unique. Spot the one image two discs share first, and you win the round. It's a fast visual-matching game — if you've played games like Spot It or Dobble, the idea will feel familiar. Just built from what you actually sell instead of generic icons.
Card A
Card B
One shared image. That's the match.
Your logo isn't the game. Your products are.
Most branded giveaways carry your logo once, printed on the outside of something generic — a pen, a tumbler, a tote bag. A PairPops game carries your brand differently: every card is a different piece of your actual lineup. Someone playing the game sees six, eight, ten different products — not one repeated mark.
The set doubles as a lightweight showcase of what you sell, in a format people choose to pick up more than once.
A generic giveaway
One logo, printed once
A PairPops game
Six products, one card
Built for how brands actually reach customers.
Customer Giveaways
Send a game instead of a flyer — something a customer keeps on their desk, not in the recycling bin.
Product Launches
Introduce a new line by putting it in someone's hands — literally — before they've bought anything.
Dealer & Distributor Gifts
Put your full product range in front of the people selling it for you.
Promotional Campaigns
Build a game around a seasonal push, a limited release, or a campaign theme.
What this could look like for a product-driven brand.
Ridgeview's product photography
The PairPops game
Ridgeview Outdoor Co. sells six different product lines through a dealer network. Instead of another catalog or line sheet, their dealer gift is a matching game built from their own product photography — cooler, stove, tent, headlamp, backpack, water filter, one card each. The reverse side carries their logo. Every dealer who plays it has looked at the full lineup, twice, before they've placed an order.
Want to see this with your own products?
Send Us Your WebsiteThe process
From your website to your first concept.
Send us your website
Share your site (and your logo, if it's not obvious from it). That's enough for us to start.
We put together a concept
We'll pull from your existing product photography and show you what a set could look like — no design work required from you yet.
We talk, then build the real thing
If it's a fit, we'll scope quantity, timeline and final assets, and move into a production-ready proof.
We'll review your site and get back to you with a concept.
Proof, not promises.
500+
custom games shipped
5–7
business day production turnaround
100%
approval before printing
Running a trade show? See the dedicated playbook.
Trade shows are one of the most effective ways to put this to work — booth giveaways, live activations, and post-show follow-up gifts. We built a full breakdown just for that.
See the Trade Show Giveaway Guide →FAQ
Common questions.
What if we don't have professional product photography?
Most brands already have enough. Product shots from your website, catalog, or marketing materials work fine — send us what you have and we'll tell you if it's enough, or what else would help.
Is there a minimum order?
It depends on the use case — a trade show run and a dealer-network gift look different in scale. Tell us roughly how many you're thinking (or select "Not sure yet") and we'll confirm what's realistic.
What happens after we submit our website?
We take a look at what you've got publicly — product photos, logo, brand colors — and put together a rough concept of what a set could look like. From there it's a conversation, not a commitment.
Can we mix products, locations, and equipment on the same set?
Yes. Some brands feature one product line; others mix in locations, equipment, or team photos alongside products. Whatever tells your story.
Can we use this for more than one campaign or event?
Yes — the design and card layout can change per run, so a set built for a product launch can look completely different from one built for a trade show later.
Get started
Send us your website
We'll take a look and follow up with a concept — no photos to upload, nothing to prepare.
See your brand as a PairPops game.
Send us your website. We'll show you what your products could look like as a matching game — before you commit to anything.
Send Us Your WebsiteLooking for something for your team instead? See PairPops for Teams →